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High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

High-Quality Cosmetics

With a Secret

Product Ingredient Spotlight - Amodimethicone

Product Ingredient Spotlight - Amodimethicone

What It Is

Amodimethicone is a smart silicone that targets damaged areas of your hair without weighing it down. Unlike traditional silicones, it doesn’t coat every strand — it selectively binds to negatively charged, damaged hair surfaces. This means smoother texture, less frizz, and long-lasting softness without buildup or greasiness.

In Bealun’s Leave-In Conditioner, Amodimethicone helps seal in moisture, reduce friction, and protect against heat styling, leaving your hair silky and manageable while maintaining natural movement.


How It Works / Key Mechanisms

  • Selective attachment to damaged hair
    Because damaged hair has lost parts of its natural protective layer (the 18-MEA lipid layer), hydrophilic protein groups become more exposed and negatively charged. The positively charged amodimethicone is attracted to and binds more strongly to these damaged zones, helping “target” repair. 

  • Reduced buildup risk
    Once amodimethicone molecules have bound to hair, their like-charged surfaces repel additional molecules trying to bind. This mechanism helps prevent a thick silicone film forming, minimizing the risk of hair becoming weighed down or coated excessively. 

  • Durable film formation
    After binding, amodimethicone can crosslink (i.e. adjacent polymer strands bond via OH groups) to form a longer-lasting film on hair. Some studies suggest benefits of amodimethicone can persist through many washes. 


Benefits (As Observed and Documented)

  • Increased softness, smoothness, and shine 

  • Reduction of flyaways and frizz 

  • Faster drying time in some cases

  • Protection of color and improved manageability

  • Thermal protection from heat styling 

  • Improved wet/dry combing ease and less breakage 

  • Minimal effect on hair’s volume and body (i.e. doesn’t usually flatten hair) 

In the Lab Muffin tests and user experience, amodimethicone helped hair feel smoother, silkier, more manageable, without that “weighted down” silicone feel — even if used often. 


Why We Use It in Bealun’s Leave-In Conditioner

At Bealun, we choose amodimethicone because it delivers intelligent protection—targeting damage, smoothing surfaces, and building a resilient barrier without the heavy “masking” effect some silicones cause. It helps your hair maintain bounce and natural movement, while still getting the benefits of shine, frizz control, and protection from heat/styling.

Plus, because of its lower buildup tendency, it aligns well with clean-beauty routines that avoid harsh stripping or frequent heavy washing.


Usage Tips / Notes

  • Because amodimethicone preferentially sticks to damaged hair, its performance can be particularly beneficial on bleached, color-treated, or chemically treated strands. 

  • Even though its effects can last multiple washes, for best performance it's good to use in appropriate concentrations and to periodically clarify (if other heavy products are in the mix). 

  • In very humid environments, on ultra-fine hair, silicones in general can behave differently—formulation balance is key.

Source: Lab Muffin Beauty Science – “Amodimethicone: My New Favourite Hair Ingredient”

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